AW20 Newness: Zero Gravity

AW20 Newness: Zero Gravity

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Autumn/Winter Newness With Our First Drop 'powerful Lightness'

Seeing the world through fresh eyes while breaking old routines. Weightlessly leaving day-to-day life behind, finding yourself, and regaining your balance. This inner lightness brings clarity, gives air to breathe, and creates space for fresh momentum.

FLOATING and ZERO GRAVITY are the overall themes of the HANRO Autumn/Winter 2020 campaign. This season, it consists of four different trend collections, each of which is individually staged. The puristic, abstract, and almost artful aesthetic of the product is inspired by nature, art, and architecture and ensures that the product is always the focus.

The campaign POWERFUL LIGHTNESS revolves around natural change and letting go of the familiar. The theme is embodied by the contrast between massive, solid cliffs that simultaneously appear almost lightweight and floating in the air, held only by a thin rope. Green and blue tones, inspired by marble, meet warm, natural and pastel colours that are reminiscent of limestone.