THE STORY OF GENERATIONS
Quality awareness is a mindset that is often passed on from one generation to the next. If a brand or product is consistently dependable and durable, and meets or exceeds discerning standards, trust is slowly built. Once that trust is formed, we will be able to recommend it to the next generation. Thus, the love for a brand can also be passed down through generations. Some things become family traditions – for example, a mother buying her daughter her first bra from HANRO.
'Cotton Seamless', 'Grand Central', and 'Woolen Silk'. These iconic styles by HANRO have gained a loyal cult following and embody the voice of the brand. They blend the inimitable, puristic, and timeless design language with quality and durability. They are style icons that can be recommended from one generation to another.
So much more than just a camisole: a high - quality classic. It embodies its own attitude , and is unique ly timeless in its simplicity.
Much more than a nightshirt: Inspired by the glamour of the past, this boyfriend shirt made of soft modal and silk is interpreted as a modern yet timeless design.
Much more than just a turtleneck: a versatile luxury basic that exudes timeless elegance and sophistication.
Less is more: For us, understated luxury means sustainable, high - quality, natural materials, meticulous craftsmanship, and timeless designs.
HANRO TIME CAPSULE
A JOURNEY THROUGH TIME
Since our founding in 1884, we have captured the spirit of each generation with in our collections. This has resulted in iconic collections that reflect the values of generations and shape the HANRO brand yesterday, today, and tomorrow.