


THE STORY OF GENERATIONS
Quality awareness is a mindset that is often passed on from one generation to the
next. If a brand or product is consistently dependable and durable, and meets or
exceeds discerning standards, trust is slowly built. Once that
trust is formed, we
will be able to recommend it to the next generation. Thus, the love for a brand can
also be passed down through generations. Some things become family traditions
–
for example, a mother buying her daughter her first bra from HANRO.

ICONIC HANRO
'Cotton Seamless', 'Grand Central', and 'Woolen
Silk'. These iconic styles by
HANRO have gained
a loyal cult following and embody the voice of the
brand. They blend the inimitable, puristic, and timeless
design language with quality and durability. They are style icons that can be recommended from one
generation to another.

So much more than just a camisole: a high - quality classic. It embodies its own attitude , and is unique ly timeless in its simplicity.
DISCOVER COTTON SEAMLESS

Much more than a nightshirt: Inspired by the glamour of the past, this boyfriend shirt made of soft modal and silk is interpreted as a modern yet timeless design.
DISCOVER GRAND CENTRAL

Much more than just a turtleneck: a versatile luxury basic that exudes timeless elegance and sophistication.
DISCOVER WOOLEN SILK

Less is more: For us, understated luxury means sustainable, high - quality, natural materials, meticulous craftsmanship, and timeless designs.
DISCOVER MEN'S DESIGN CLASSICS
HANRO TIME CAPSULE
A JOURNEY THROUGH TIME
Since our founding in 1884, we have captured the spirit of each generation
with
in
our
collections. This has resulted in iconic collections that reflect the
values
of
generations and shape the HANRO brand yesterday, today, and tomorrow.