HANRO X CHARLOTTE POSNER COLLABORATION
To mark the launch of Harrods' new lingerie space on floor two (near Escalator 10, Hans Road Entrance), HANRO had the privilege of collaborating with the renowned illustrator, Charlotte Posner. Together, we embarked on a special project that paid homage to the brand's rich heritage. Drawing inspiration from HANRO's esteemed archives, Charlotte skilfully created an exclusive print that captured the essence of the brand's timeless elegance throughout the ages. The exquisite illustration has been printed onto limited-edition wash bags and laundry bags, which are available to purchase online and in our South Molton Street Boutique.
To add to the excitement, Charlotte Posner herself attended the Harrods' Retail Theatre Event on the 22nd and 23rd June. Clients were given the incredible opportunity to have their very own HANRO illustrations personalised by the artist. Charlotte's distinctive artistic style and ability to capture the essence of her subjects provided an unforgettable and personalised experience for those fortunate enough to participate.
As part of the Retail Theatre experience, Harrods delighted guests with a charming array of complimentary food and drinks, including a carefully curated selection of teas and macarons designed to match the ambiance of the new space. Tea lovers enjoyed a unique tasting experience led by two tea tailors, who guided them through flavor profiles and offered personalized tea gifting options. The lingerie room also offered a dedicated personalization service, where skilled artisans added intricate details and monograms to select lingerie pieces, creating one-of-a-kind treasures. Additionally, Harrods introduced a Dream Reader, who took customers on a captivating journey of self-discovery and dream interpretation within the luxurious lingerie room, adding an enchanting touch to the Retail Theatre experience.