LA DOLCE VITA
We first have to learn it again: doing nothing, being idle and appreciating the moment, the little things in life. The smell of freshly brewed coffee in the morning that permeates the whole house. The sweet juice of a ripe peach that runs down your chin as you eat.
The warm summer wind that caresses the skin and cools it down a bit. Mostly we live in the past or in the future and miss the present, the here and now. It's often the little moments in everyday life that make us happy. You just have to perceive and enjoy them. Simply doing nothing and switching off would do us all good.
The new Spring Summer campaign 'La Dolce Vita' tells of this sweet idleness and combines Italian flair with a touch of nostalgia and retro feeling.
La Dolce Vita - a summer full of lightness, enjoyment and joie de vivre.
Casual styles made of terry cloth are popular this summer. These real all-rounders from the 'Sleep & Lounge' series form a smooth transition from inside to outside and are suitable for both the beach and a visit to the spa.
Summery 'accessories' made of terrycloth, consisting of a fisherman's hat and a large bag, complete every outfit.
The focus of the sustainability strategy is the manufacture of high-quality products with a long service life and the use of sustainable materials. Milk fibre is used for the first time in the spring/summer 2023 collection. HANRO is also launching a lingerie series made from recycled lace, and well-known materials such as organic cotton, recycled cotton and TENCEL™ Lyocell fibres continue to play an important role.
Basic bestsellers newly staged: The minimalist, timeless classics were staged in a summery way to match the new 'La Dolce Vita' collection. Quality that you can feel on the skin meets Italian lifestyle.
The first warm rays of sunshine get us in the mood for spring and awaken our longing for summer, the beach and the sea. Fresh, vibrant colours characterize this summery collection.
Take a look behind the scenes of our spring/summer 2023 shoot in Sicily. Despite exhausting days of shooting, everyone in the team felt the very special Dolce Vita attitude to life. Be it the delicious Italian food, the rays of sunshine that tickle your nose when you wake up or the always fresh sea breeze.