LA DOLCE VITA
The boundaries between vibrant city life and mindful country living are becoming increasingly blurred. Hybrid living spaces now shape our lifestyles, values, and social structures. On the one hand, we appreciate the urban lifestyle and modern culture of metropolises. At the same time, we enjoy the small time-outs in familiar surroundings and a relaxed atmosphere. This personal and intimate space is becoming the centre of our lives. A decelerated urbanity is emerging that combines the best, most meaningful of both worlds and creates a balance between city and country, global and local, as well as digital and analogue.
In the Autumn Winter 2023 campaign, HANRO picks up on this new reality and combines dazzling big city life with contemplative mindfulness. In the middle of the metropolis, the new collection presents itself in its own little feel-good world, equally urban and relaxed, creating a perfect symbiosis of comfort and style. The boundaries between day and night as well as indoor and outdoor become blurred. The focus is on feeling good - 24 hours a day.
Cosmopolitan Balance - a life in balance in the middle of the pulsating metropolis.
The focus of the sustainability strategy is the manufacture of high-quality products with a long service life and the use of sustainable materials. Milk fibre is used for the first time in the spring/summer 2023 collection. HANRO is also launching a lingerie series made from recycled lace, and well-known materials such as organic cotton, recycled cotton and TENCEL™ Lyocell fibres continue to play an important role.
Basic bestsellers newly staged: The minimalist, timeless classics were staged in a summery way to match the new 'La Dolce Vita' collection. Quality that you can feel on the skin meets Italian lifestyle.
The first warm rays of sunshine get us in the mood for spring and awaken our longing for summer, the beach and the sea. Fresh, vibrant colours characterize this summery collection.