MY
COMFORT
MY
LUXURY
Five women from different walks of life
and age groups talk about their favourite bra.
Scroll down to discover our most popular bra styles.
MOMENTS
“When a woman feels comfortable in her own skin, she radiates it too.
Fashion is my passion and I love trying out new trends. I find a lace bra
under a simple white blouse extremely seductive, especially when the
lace is peeking through.”
CLAUDIA, 38, loves fashion and trying new trends
COLOURS
also in trend colours of the season
COTTON SENSATION
“With a small child, I don’t have much time for styling, so I prefer
practical clothes. I usually go for jeans and a T-shirt. Underneath, I like
to wear seamless cotton bras in natural skin tones. They are usually
invisible under light tops and are really comfortable – the perfect
companions for my everyday life.”
SABINE, 32, loves spending time with her young son
COLOURS
SATIN DELUXE
"I prefer a mix of comfort and elegance. I hate pinching and don’t like
to feel constricted. At the same time, I love classic timelessness, and
therefore prefer elegant materials with a subtle sheen. I really like bras
with a matching slip.“
BEATE, 59, enjoys fine wines and good books
COLOURS
TOUCH FEELING
"I love simple, practical clothing. Crop tops are not only comfortable, but also really versatile. In summer, I wear one instead of a pyjama top
and it also comes in handy for yoga.
Sometimes, I simply throw a blazer on top and I’m ready to go out “
LUISA, 19, is active and loves yoga
COLOURS
also in trend colours of the season
COTTON LACE
"I like the combination of natural materials like cotton and subtle lace.
My favourite bra needs to able to accompany me throughout the entire
day. Even if I’m at home relaxing on the sofa. I love putting my cozy
cardigan on over my bra, it’s so comfortable I forget I’m wearing it.“
OLIVIA, 25, values sustainability
COLOURS
also in trend colours of the season
"A bra is one of the most intimate garments we as women own. It supports, it shapes, it gives us security and courage. Our bras are made to feel like your invisible best friend helping you as you navigate your daily life."
CHRISTIANE BRAUN
Head of Product Management & Design
COTTON LACE
"I like the combination of natural materials like cotton and subtle lace.
My favourite bra needs to able to accompany me throughout the entire
day. Even if I’m at home relaxing on the sofa. I love putting my cozy
cardigan on over my bra, it’s so comfortable I forget I’m wearing it.“
OLIVIA, 25, values sustainability
COLOURS
also in trend colours of the season
"A bra is one of the most intimate garments we as women own. It supports, it shapes, it gives us security and courage. Our bras are made to feel like your invisible best friend helping you as you navigate your daily life."
CHRISTIANE BRAUN
Head of Product Management & Design