Spring Summer 2024

For 140 years, HANRO has stood for a tactile luxury experience. 'THE TOUCH OF LUXURY' is a tribute to timeless style, the power of femininity, the clarity and quiet aesthetics of design, the luxury of feeling good in your skin and the sensuality of natural materials. Since its founding in 1884, HANRO has accompanied the respective zeitgeist with lingerie collections. This has resulted in a number of iconic series that have reflected the attitude of life for many generations and has shaped the brand to this day.

The Spring/Summer anniversary collection takes a retrospective look at HANRO‘s history and pays homage to the woman who has always been at the heart of HANRO. The anniversary collection was staged in the hip "old money aesthetic" on the Côte d‘Azur, which serves as the cradle of haute couture and the setting for legendary fashion brands.

140 years of HANRO – a tribute to beauty, aesthetics, and well-being.

CELEBRATING 140 YEARS

Basic bestsellers newly staged: The minimalist, timeless classics were staged in a summery way to match the new 'La Dolce Vita' collection. Quality that you can feel on the skin meets Italian lifestyle.

The Spring/Summer collection takes a retrospective look at HANRO's history and pays homage to the woman who has always been at the centre of HANRO's attention. The anniversary collection was staged in the trendy 'old money aesthetic' of the Côte d'Azur, the cradle of haute couture and the setting for legendary fashion brands.