Why Certification Matters for HANRO’s Collections

Woman sitting on chair with long dark hair looking directly at the camera wearing HANRO Cotton Seamless

At HANRO, we believe that true luxury is not just about exceptional quality and comfort—it’s also about making responsible choices. Sustainability and transparency are at the heart of our philosophy, which is why we are committed to using certified materials and eco-friendly production processes across our collections.One of our most iconic ranges, the Cotton Seamless collection, has been a customer favourite since its launch over 30 years ago. Its enduring popularity is a testament to HANRO’s dedication to craftsmanship, sustainability, and innovation.

The Importance of Certification in Fashion

Sustainability claims in the fashion industry can often be vague or misleading. Certifications ensure that materials and production processes meet strict environmental and ethical standards, giving customers confidence in their purchases.

HANRO is proud to be part of Ökoprofit Vorarlberg, an Ecological Project for Integrated Environmental Technology. This initiative brings together local businesses and municipalities to reduce operating costs while conserving natural resources, demonstrating our ongoing commitment to responsible business practices.

Certified, Sustainable, and Recyclable Materials

Our sustainability efforts extend to the materials we choose. We use:

  • Organic Cotton – Grown without harmful pesticides or synthetic fertilisers, reducing environmental impact.
  • Supreme Green Cotton® – A premium, GMO-free cotton grown on family-run farms in Greece. This cotton is cultivated using 40% less water, thanks to modern drip irrigation technology. The entire supply chain, from cultivation to the finished product, is 100% European, fully traceable, and meets the strictest sustainability standards.
  • CO₂-Neutral TENCEL™ Lyocell – A high-quality, biodegradable fibre made from sustainably sourced wood pulp, offering an ultra-soft feel while maintaining a low carbon footprint.

Additionally, we prioritise FSC®-certified and recyclable printed materials, ensuring that our packaging and marketing materials align with our sustainability goals.

Cotton Seamless: A timeless classic for over 30 years

The Cotton Seamless collection has been an enduring bestseller since its introduction over three decades ago. Customers love it for its buttery-soft feel, seamless construction, and exceptional durability. Made from the finest long-staple cotton, it offers:

Ultimate comfort – Seamless design for an invisible look under clothing.
Timeless elegance – Simple yet sophisticated, perfect for everyday wear.
Uncompromising quality – Made in Europe using responsibly sourced materials.

  • Ultimate comfort – Seamless design for an invisible look under clothing.
  • Timeless elegance – Simple yet sophisticated, perfect for everyday wear.
  • Uncompromising quality – Made in Europe using responsibly sourced materials.

Its longevity is not just in its classic style but also in its superior durability, making it a truly sustainable wardrobe staple.